Celebrity Stuff

eBay

Challenge: Develop a response that brings Gen Z to the eBay marketplace to sell their preloved items.

Solution: In order to grab GenZ’s attention, eBay will collaborate with some celebrities who will be selling their stuff on eBay for people to purchase using eBay points. eBay points will be collected by selling on eBay. The more they sell, more points they receive, which gets them closer to purchasing their favorite celebrity stuff.

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